DESIGN FOR SUCCESS | WEBSITE DESIGN | GRAPHIC DESIGN | PRINT
Adding a forum, image gallery or blog to your website is an excellent way of encouraging visitors to return. A forum encourages open dialogue, giving users their own platform for discussion and allowing your website to grow without you having to maintain it.
Our eye-catching image gallery is perfect for showcasing your premises or products – it brings your services to life and can make a real difference to your customers’ perception of what you do. Our gallery can also be integrated into our content management system, allowing you to update the images quickly and easily, so you can showcase new images when you need to. If you’re not so confident behind the camera, we can put you in touch with a professional photographer who will provide you with stunning images to promote your business.
A web log, or blog, works as an online diary, allowing you to communicate quickly and easily with new and existing customers by updating a section of your website regularly. You can use it to update your clients on new developments in your company, or to offer your views on issues that affect you. Promoting yourself this way can give customers a real insight into your business. Using tried and trusted open source technology, your blog will be integrated seamlessly into your Freebird website, giving you a flexible and up-to-the-minute marketing tool.
Many of our clients get confused and bewildered over search engine submission, pay-per-click campaigns and general marketing. It’s worth remembering that it’s virtually impossible for anyone to get you to the top of page one of a search engine organically, i.e. without you having to pay anything. Your Freebird website will be built to DDA accessibility standards, which will make it as search engine friendly as it can be, which in turn will give you the best chance of a decent ranking without taking any additional steps. Of course, the other factor that needs to be considered is that it can actually take up to six months for search engines to index your site – and even then there are no guarantees. If you do decide to kick start it yourself, we can offer you our ‘search engine and directory submission package’. With access to over 300 directories and search engines – including all the major ones – we can tailor a campaign to the needs of your business or service. It needn’t cost the earth and it can be just the shot in the arm you’re looking for.
If you need an extra leg-up, a well managed ‘pay-per-click’ campaign could be just the ticket. Basically, this means that you buy your way to a higher position in the search engines. It means that you have to shell out each time someone clicks through to your site (and we also take a modest management fee, all crystal clear and agreed up front), but it can be an extremely cost effective way of procuring red hot enquiries. And our experience in researching your marketplace means we quite often turn up very effective search terms that don’t cost the earth.
This can be extremely effective as a bolt-on to our eCommerce package if you are selling goods in a price-sensitive market. Put quite simply, it’s a price comparison service brought to you by Google, which lists you along with your competitors when a customer is looking for a particular product. Your prices will need to be keen, but when applied correctly, Froogle can be worth its weight in gold. And we’ll be quite happy to set your eShop up for Froogle at a price that will leave you smiling all the way to the bank.